The Creative Portfolio of Vicky Mock » Portfolio

EA Access Infographic

vicky — Wed, 13 Aug 2014 21:38:10 +0000

For the launch of EA Access, which is a new program for Xbox One gamers that lets you play the best of EA for as low as $4.99 a month, I created an infographic to help market and create excitement for the launch.

Origin Ubisoft Sale Art Direction

vicky — Wed, 23 Jul 2014 18:15:54 +0000

Marketing banners and other promotions in and around the site for Origin’s Ubisoft Sale.

I am Vicky Mock

vicky — Mon, 26 Aug 2013 17:19:19 +0000

My name is Vicky Mock. I’m a UC Berkeley graduate with 8 years of experience as a designer, with skills in branding, user interface and visual design solutions. I’ve helped launch Kristi Yamaguchi’s apparel retail website—Tsu.ya, relaunched and redesigned Bill Romanowki’s lifestyle brand—Nutrition53, and reinvented Rosterbot’s team managing web and mobile applications. I am currently a designer on Origin.com. Origin is EA’s digital platform and e-commerce site that allows users to purchase and download games, interact with their friends, and manage their gaming library.

While I don’t like to take myself seriously, I do take my work and job seriously. I research and take the time to understand a client’s brand and marketing needs, turning a creative direction into a visual experience.

I’m good at all sorts of things, but especially great at:
• Raising the standards of creative excellence
• Developing and executing brand strategies
• Increasing customer engagements
• Mentoring and leading teams
• Implementing streamlined creative processes
• Always being the calm within the storm while keeping a sense of humor

I love what I do because I get to brainstorm and find the best possible design solution that meet and surpass client expectations.

When I’m not being creative, I like to run, swim, garden, shop and cook. In fact, I’ve combined my two loves of fashion and food on my blog: www.coutureauchocolat.com.

Origin.com

vicky — Thu, 13 Feb 2014 17:11:19 +0000

Origin is EA’s digital platform and e-commerce site that allows users to purchase and download games, interact with their friends, and manage their gaming library.

As a designer on Origin.com, I am responsible for the visual design of Origin.com, creating and iterating on high-level graphical assets for promotional campaigns, landing pages, social channel placement, advertising, and internal communication for Origin.com and EA.com, including our localization for international locales. I work with marketing and merchandising teams to brainstorm and define creatives following existing brand guidelines for marketing and promotional campaigns to create a coherent and rich visual experience across all platforms.

EA.com

vicky — Thu, 13 Feb 2014 17:14:07 +0000

As a designer on EA’s Origin Team, I create and design banners, graphics, and promotions for EA.com.

Origin Banner Ads

vicky — Thu, 13 Feb 2014 00:40:57 +0000

As a designer on Origin.com, I create and produce consistent visual design assets across all channels, including banner ads that run on web, mobile, and software platforms.

Rosterbot Mobile App

vicky — Wed, 31 Jul 2013 04:01:34 +0000

In continuation of rebranding and relaunching Rosterbot’s website and web application, I also created a mobile application using the visual identity established in Rosterbot’s rebranding. The idea was to keeping the application simple but use visual cues such as shading to add depth to certain UI elements, such as the rotating menu. As the lead designer on the team, I was responsible for art direction and visual design of the application. I worked with the client and our team at WideUmbrella to establish the user experience and user flow, creating wireframes before submitted high-fidelity mockups to development.

Lean1.com

vicky — Tue, 13 Aug 2013 22:22:03 +0000

Lean1.com is a landing page for Nutrition53’s product, Lean1. As the lead designer on the team, I was responsible for art direction, visual design, and overall look and feel of the site.

Rosterbot

vicky — Tue, 16 Jul 2013 05:42:05 +0000

Complete relaunch of Rosterbot’s website and web application. Rosterbot is a web and mobile app that allows coaches to manage their players. The old design was dated and not intuitive. The goal was to streamline the design with cleaner font, colors, and flat design. User feedback informed the UI design. I was responsible for the art direction and visual design, as well as user experience and user flow.

Tsu.ya by Kristi Yamaguchi

vicky — Fri, 08 Mar 2013 04:10:59 +0000

Kristi Yamaguchi approached us with an apparel line similar to Lululemon, in that it’s active wear for busy moms on-the-go. Our goal was to create an unique identity as well as e-commerce site for Tsu.ya by Kristi Yamaguchi. Market research was done to figure who the target audience was, how Tsu.ya fit as well as how she would like to fit in the marketplace, and how to brand Tsu.ya. We discovered that the majority of consumers would purchase her clothing because of who Kristi is. With Kristi as the brand, we featured her wearing her clothes in context of everyday living (the lookbook), to her tips and unique insight when designing the clothes featured on the product detail pages. As the lead designer, I was responsible for branding, art direction, visual design, user experience, user flow and interface of Tsuyabrand.com.